Job Description – Digital Marketing

Title Assistant Manager or Supervisor Title Digital Marketing Requirements : Over 3 years S&M experience in 5 star hotel, Hotel related Major Competencies Fast paced and quick to learn – Adopts well to the digital marketing world, which moves at a high speed with new updates and changes taking place daily. Encompasses contents creation and relationship building; Identifies opportunities to increase the online presence by continuously learning new updates in the field. Innovative and creative – Performs flexible thinking that ensures new opportunities, transforms general campaigns more efficient, and enhances business relationships. Business-savvy – has a strong overview of the marketplace and company itself and makes decisions that lead to profits more achievable. Coordinates to design and implement a strategic plan that expands company’s customer base and ensures its strong presence. Selects the most appropriate tactic(s) from a range of alternatives and conveys the plan to others; Sets organizational strategy in line with organizational vision. Punctual and organized – Stands out as reliable and trustworthy by always keeping time thoroughly and stays on top of various works in a professional manner. Meeting deadlines is especially important as a digital marketer. Main Duties and Scope of Role: ㆍ Manages various digital marketing strategies such as SEO(Search Engine Optimization) and     SEM(Search Engine Marketing) ㆍ Manages social media functions and social analytics tools ㆍ Develops standards and practices for landing page optimization and multivariate testing ㆍ Able to create marketing initiatives and collaborate with relevant co-workers to produce high quality contents ㆍ Maintains social media presence across all digital channels ㆍ Understands web publishing requirements ㆍ Edits and proofreads marketing contents to uphold consistent standards ㆍ Tracks KPIs for company, display advertisement, etc. ㆍ Analyzes web traffic metrics and reviews from customers ㆍ Identifies KPIs and roadmap to effective position company ㆍ Creates reporting standards for all digital marketing efforts ㆍ Creates booking platforms and build relationships ㆍ Identifies the latest trends and best practices and applies such insights into our marketing strategies ㆍ Maintains an active presence on social profiles and online engagement